Some of the most common ways that biotech companies use films and animations include:
Scientific visualization
Biotech companies use animation and film to create scientific visualizations that help researchers and scientists understand complex data and concepts. For example, a company might create an animation that shows the structure of a protein or the way that a drug interacts with a biological target.
Investor presentations
In addition to explaining their products and research efforts, these films can be used to showcase scientific data, illustrate the potential impact of a product or treatment, and highlight the company's strengths and competitive advantages.
Educational videos
Educational videos can explain complicated scientific concepts to students, researchers, regulators and other stakeholders. These films may use animation to illustrate biological processes or visualise molecular interactions that are difficult to represent with traditional visual aids.
Promotional films
These films may use animation to demonstrate the benefits of their products to potential customers, and create a memorable visual experience that reinforces the company's brand.
Training films
It is important for companies to educate their employees and partners on how to use their products and services effectively. These films and animations can illustrate key concepts or to demonstrate the correct use of equipment.
